Your hotel
website is a significant tool in generating more reservations as well as
presence online. Alas, many websites fail to create that impact it intended to
make. Having gone through hundreds of hotel websites by now, here are some
small yet big reasons why a potential visitor moves out of your website without
a booking.
Cluttered
interface: Hotel website
goes well with the maxim “Too many cooks spoil the broth”. Websites
should present content wisely. All features and benefits cannot accommodate on
a single page. The trick is to just arouse interest wisely and the customer
will follow you. Hey, don’t forget to make the navigation user friendly.
Pages
that take your entire life to load: Flash videos of a mesmerizing swimming pool
view or cosy room looks good but steals a lot of precious time of your visitor.
Another added disadvantage is that flash photos are not SEO friendly.
Bad
Photography: An
image speaks a thousand words. Hiring a professional photographer in this case
would be a better decision rather than using generic photos. A good picture
that does justice to your hotel’s selling points is the bull’s eye which you
need to be hit very carefully. Minute mistakes like table cloth not ironed,
crippled bed covers, empty restaurant or pool or poor lightening can cost you a
potential customer.
Website
is not mobile friendly: Mobile bookings are expected to surpass desktop/ laptop bookings with
each passing year. 19% of the hotel queries come from mobile devices. Thus,
mobile web is expanding at a lightning fast speed. Having a website that works
well on a laptop isn’t enough in the present scenario. Your website should be
able to reach customers’ pocket.
Call to
action button missing: Now that your visitors tend to view the home page far more than any
other page of the website, a call to action button is a must to allow them
immediately take actions and result in reservations. It should be placed at a
strategic location so that it stands out from the content and design. Do not
confuse your visitors with multiple options that make them lose attention.
Annoying
background music: A
background music that starts off by default as soon as the webpage loads has a
high probability to annoy a visitor. Keep in mind, everyone’s taste in music is
not the same as you. Secondly, imagine the awkward condition when a visitor is
browsing hotel websites while in office or library and suddenly the music
kick-starts. The frustrated user immediately hits close; and you lose a customer
forever. A better alternative can be turning the music player to a default
“off” condition and let the user choose if they want to turn the music on.
Keyword
stuffed content for over optimization: Don’t make your readers frustrated with
stuffed keywords. Write a copy for your visitors rather than search engines.
You can lose a potential customer by doing so and your website might also get
penalized.